Elizabeth Harrin discusses in this video how gamification and engagement can create engagification. This is a method to encourage people to take action on projects.
You can listen to the video (about 30 minutes). You can also read the transcript below the video or the closed captions.
Hello, everybody. Hello everyone. Well, today we’re covering the what and the how of engaging stakeholders on projects.I will start by talking about what knowledge I’m assuming from you so that you can checkthis is the right presentation for you to be in.We’ll, look at what is gamification in projects and crucially, how it helps to make a difference to stakeholders and therefore why you should at least be considering using it.And I’ll be sharing the five principles of gamification on projects for you to use with your teams.And I will come back to that term, engagification in a moment.So we’ll look at how to use those principles to support your team’s drive engagement throughout the PMO and encourage stakeholders to take action.And finally, I have three do tomorrow tips for you that you can take away from this presentation and put into practise very straightforward, in a very straightforward way tomorrow or whenever you next go back to work right before we get started.I wanted to share with you what I assume you already know so that you can check your in the right place.I believe you already have a knowledge of a stakeholder management principles.Personally, I have an issue with the term stakeholder management, but I’m going to assume that you’ve got the basics covered.So this presentation is not going to talk about how to identify and assess stakeholders to better understand how you need them to show up to the project.I also believe that you’ve got a plan for Project Communications again,this presentation isn’t going to cover the basics of identifying what comms you need to do on a project and who gets them.Instead, we’ll be looking at principles for how that you can build into your existing communications plan.While I’ve got some practical suggestions and tips for implementation, I’m afraid you’re going to have to work out which of these work best in your environment so you can apply them to your projects.Finally, I’m assuming that you work in a project or programme environment within the context of a PMO.Now these principles are still relevant to you, even if you do not work in a formal PMO environment.But if you hear me talk about PMOs throughout the presentation, then that is why So you’re in the right place if you want to learn more about Gamification and how it applies to project management or if you’re struggling to get busy stakeholders to engage with the work that you’re doing on your project or your change initiative.
Also, I thought it would be helpful to share my definition for engagement before we dive into the details. This is how I see engagement. Understanding plus action plus influence gives you engagement.Essentially, it’s all about working with people to build support so that you can achieve the intended outcomes for your project.So let’s break that down.The core aspects of engagement, our understanding, your stakeholder perspectives and building, trusting relationships, taking some kind of action and then influencing stakeholder perspectives to shape the work in the direction of the intended outcomes.So as you can see on the screen these that is a formula.If you put those aspects into a formula, you get this understanding plus action plus influence equals engagement.But who am I to be putting forw